Only one panel at a time is displayed, and this presentation helps with keeping the reader from being bombarded with too much information. A Z-fold is used when a lot of information is presented. There are two common types of brochure folds: Z-fold and trifold. Otherwise, you defeat the purpose of using them. Organize With Boxes.īoxes are another means of drawing attention to key images and/or information. White space can be used to draw attention to key images and/or information. Strategic use of white space keeps your brochure from looking cluttered and overdone. This is empty space that is as important as images and text. White space is a concept from “How to Design a Brochure 101”. Different sizes also help to provide visual interest. The most important information should be in the largest size with subheadings in a smaller font. Use different sizes to highlight the importance of the information. You don’t want your message lost in an ornate font that is difficult to read. Comic Sans, for example, is not an appropriate font for a brochure about a surgical center! Also, make sure the font is easy to read. Selecting the right font is another way to set the mood of your message. Neutral hues are better suited for a more serious business message. If your business or service is fun and whimsical, bright colors will help to enhance this perception. Set the Tone With Color.Ĭolor is a great way to set the mood of your message. The other technique is to start a phrase on the cover and continue it inside the brochure. One technique is to ask a question on the front and answer it within. There are a couple of ways to arouse the reader’s curiosity to look further. The cover design might cause people to pause, but the phrase on the cover is the invitation to pick up the brochure and read it. The most effective phrases are in large type, usually fewer than ten words, and placed at the top of the brochure. Such a cover has an uncluttered design and typically consists of three elements: an image that stands out, the company’s logo, and a phrase that captivates the reader to learn more. Command Attention With the Cover.Ĭreate a cover that catches the eye of a potential customer or client. Here are the guidelines that can help you learn how to create a brochure that brings results: 1. There are eight elements of brochure design that can increase the likelihood of someone picking up yours. Before this can be accomplished, the customer or client has to pick it up and open it! The ultimate goal of a brochure is to lead to an action such as a sale.
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